OAK'S LAB Culture Manifesto

Jake & Theo

In our Culture Manifesto, we describe our dream, mission, and vision we set out to achieve, the principles that make us love being a part of OAK’S LAB, and the core values we firmly live by.

We take pride in our culture. It is intangible, unique, and sets us apart from all the rest. Since day one, we have done everything in our power to extend the impenetrable brotherly bond between our founders to every single person in OAK’S LAB. We are more than a company. We are a family.

We are OAK’S LAB.


Our world is rapidly evolving. Never have we been more globally connected, technologically empowered, and free to chase our dreams. Where governments and archaic institutions are failing to keep up, the next generation of entrepreneurs and startups are holding the beacon of innovation high. These factors are among many that have allowed our society to enter a new age; the age of entrepreneurship.

We see the world as a beautiful canvas that everyone can contribute to. This presents a once-in-a-lifetime opportunity for those who truly aim to improve life and the world. OAK’S LAB was founded to be a hub where the dreamers and executors unite to create groundbreaking global innovation that positively shapes our future.

We are a leader, an example, and an aspiration for other companies to follow in terms of what we’ve been able to achieve, how progressively we operate, and the noble values we represent. OAK’S LAB is a premium brand.

The world’s brightest innovators with grand visions partner with us because partnering with OAK’S LAB maximizes their chances of success. We help entrepreneurs crystallize their vision, raise the capital they need to become successful and lay a healthy yet scalable foundation for their business to grow on top of.

We are oversubscribed, allowing us to be selective and work on meaningful startups with missions that excite us. Year in year out, OAK’S LAB continues to build out some of the world’s most impactful tech startups.

We continuously evolve and follow our own company-building methodology: The OOO Way. The OOO Way is the industry standard for building tech startups, it is publicly available, championed by our partners, and even adopted by newly founded startups that are outside of the OAK’S LAB ecosystem.

We nurture a loyal community of founders, employees, investors, and partners that all believe in our vision of a bright future. We are known to be more than just an employer to our employees, we treat them as companions and share the successes of each startup we build together. In addition to building startups for external founders, we build our own platforms which we commercialize and allow the world to leverage. Everyone at OAK’S is happy, loves their job, and is working hard to continuously improve life and the world through the startups we empower.


We empower innovators to improve life and the world.


OAK’S LAB is a hub of groundbreaking global innovation.

Enhanced Vision

  1. We accelerate the growth of the world’s most impactful tech startups, while having fun.
  2. We are a premium brand known for top-quality work.
  3. We are an amazing company to work at, with rockstar talent who are a pleasure to work with.
  4. We are a very profitable company yet we ensure our people are financially well off.
  5. We are a globally recognized leader setting the industry standard for building tech startups.
  6. We manage an ecosystem of partners that help our startups excel.
  7. We transform internal innovative ideas into profitable businesses.

We follow a moral compass.

It is the duty of humanity to elevate life and the world, in order for everyone to live in harmony, happiness, and comfort. Today, more than ever, our planet and people are in need of protection. It is our obligation to lead from our position of influence. Thus, we are determined to:

  • Combat human contribution to climate change
  • Provide equal opportunity to all genders and races
  • Help all beings in need

We are a family.

Companies are incorporated to generate profits. We were incorporated to bring together a group of ambitious people, place them in a stimulating yet incubated environment, and allow them to achieve their wildest dreams. Our founders are brothers who are loyal, selfless and will do anything for each other and everyone in the OAK’S fam. This has created a legendary crew that loves being around each other, working together, hanging out together, partying together and achieving greatness together. Family is engraved in our DNA:

  • We go out of our way to welcome and integrate our newest members
  • We are diverse, supportive and stick up for each other
  • We are all friends in and out of the office

We set egos aside, we disregard assholes, and we’re selective.

We are very careful of who we let in to the OAK’S fam. Our hiring process is diligent and intimate. Rotten apples rarely make it inside, and when they do, we band together to pick them out quickly. Our culture is a super chill atmosphere where everybody is friendly, up-beat and respects each other for who they are. Having no ego means:

  • We are positive, easy going and pleasant to be around
  • We are able to take constructive criticism
  • We have no problem admitting our mistakes

We love building things from scratch.

OAK’S LAB is self-funded and built from nothing but hard work, determination and drive to achieve greatness. We are all convinced that anything is possible. We are irrepressible when we see a seed in front of us and we can dream up a giant tree. Transforming raw ideas to tangible solutions is the OAK’S ethos and it is why we get up in the morning pumped up to take on the world.

We all shape the direction OAK’S LAB is headed in.

Everyone in the fam plays an important role in fulfilling the OAK’S LAB mission and vision, taking us all one step closer to success. We incorporate the goals of our people in the goals of OAK’S. We try to stay as flat as possible and always care about the well-being of people along the way. We take the time to work with everyone individually to ensure they have a say in where we are going and stay motivated along the way.

Our core values

We come from different places and were raised in distinct cultures. Diversity gives our crew edge, yet these core values unite us.

  • Raise the bar

    Through the actions we perform and the output we produce, we continuously strive to raise the bar for ourselves and everyone around us. We go above and beyond to push the boundaries and create the best possible output we can, within the constraints of each situation. Everything we produce internally and externally has the OAK’S LAB stamp of quality.

  • Own your outcomes

    We are uncomfortable in the backseat. We take ownership of our work. We always have a plan to follow that we are on top of. We proactively find areas that can be improved and take the initiative to improve them. We are accountable for everything we do and do our best to have the highest positive impact on our surroundings.

  • Just be honest

    We are always honest with ourselves, our partners, our customers, and each other. We are not afraid to deliver the uncomfortable truth as we know the earlier it is out in the open, the sooner we can solve it. When delivering difficult information we always present it together with a plan to turn it into an opportunity. We’ve created a safe space to be open and direct with each other. Nobody is afraid to speak up. We love to give each other direct feedback, as we know it will help us all grow and become the best version we can be of ourselves.

  • We are kind and compassionate

    We are not just colleagues, we are friends. We care about each other's well-being and support each other both in our professional and personal lives. When a new member joins our crew we go out of our way to build a bond with them and welcome them into our circle. We are friendly, kind, and nice people to be around. We treat everyone with respect.

  • Don’t forget to enjoy the ride

    Working with startups is crazy. One day we are on top of the world, the next day the world is falling apart. All the lows and the highs are part of the journey and are exactly what makes the road so special. We double down to overcome the obstacles in our way and when we crush it, we celebrate. Seeing our startups flourish and make a positive impact on life and the world is the most rewarding feeling we can have. This is why we love what we do and we enjoy every minute of it.

We pay homage to THE OOO WAY.

We have conceptualized, tested and proven THE OOO WAY which is a system for technology startup builders to follow on their path from ideation to success. THE OOO WAY is the new Agile ... and more. It is our secret sauce. It is living documentation that we continuously evolve and optimize. Its all-encompassing framework consists of guidelines, checklists and templates for every process and every department. It is what our successful business relies on.

We understand the importance of THE OOO WAY and diligently follow it. It adds structure to the unnecessary chaos present in most early stage startups. It keeps our teams focused, efficient and moving quickly while producing top quality results. This keeps our people united, achieving great things and having fun along the way.


Espresso Martini by Francesco: 1x vodka shot (50ml), 1x espresso shot (40ml), 2g of sugar, no coffee liqueur, mix well in a cocktail shaker with plenty of ice for 30 sec to create foam, pour in martini glass and garnish with 3 coffee beans. See you at Groove.

EspressOOO Martini by Francesco:  1x vodka shot (50ml), 1x espresso shot (40ml), 2g of sugar, no coffee liqueur, mix well in a cocktail shaker with plenty of ice for 30 sec to create foam, pour in martini glass and garnish with 3 coffee beans. See you at Groove.

EspressOOO Martini by Francesco:  1x vodka shot (50ml), 1x espresso shot (40ml), 2g of sugar, no coffee liqueur, mix well in a cocktail shaker with plenty of ice for 30 sec to create foam, pour in martini glass and garnish with 3 coffee beans. See you at Groove.