Building digital products is hard. Here are some facts.
As an early-stage startup, you have limited time and resources to build an awesome product that your customers love. We are here to help.
From B2B SaaS to consumer marketplaces, FinTech to FoodTech, cybersecurity to social media. We’ve built products that have helped startups across a variety of industries become successful.
We deploy a full-stack dedicated product development team to build software applications that achieve your business goals.
We help you understand what to prioritize by understanding your users and your business goals. Our product managers are responsible for managing the team and crafting a product strategy and scope to get you to product-market fit as quickly as possible.
We create an attractive, functional user experience that your users will love. Our designers are responsible for the visual direction of your product alongside whiteboarding, wireframing, and creating high-fidelity prototypes of your application.
Our Tech Leads and Engineers develop your software and support you in selecting the optimal tech stack, integrations, software architecture, and data model. We build high-quality code and infrastructure that prepares you for scale yet allows you to get a product to market quickly.
We leverage AI tools to maximize the speed of development and integrate with them to enhance product functionality.
We ensure your released product meets all of the user requirements. Our QA analyst mitigates against any bugs by creating a test strategy and running end-to-end, functional, and automated tests, guaranteeing we release a quality product.
Our methodology leverages dual-track agile product development to support startup founders in getting to product-market fit, growth, and maturity. Your startup will benefit from our battle-tested know-how developed over 6 years and 35 different startups.
We set up our virtual office environment to allow for seamless remote collaboration. We understand and refine your company's mission, vision, and business goals to ensure we can stay laser-focused on building the most important features that will get us there.
We collect insights from you and your customers through market research, user surveys, and user interviews to understand exactly what problems your product needs to solve.
We use tried-and-tested activities and techniques to whiteboard and refine potential solutions. We help you prioritize which features to build based on the technical effort and business value that each potential solution will bring. Our findings will be documented in a living roadmap against which we track our progress.
Our designers will create a visual identity for your product, optimize the user flows, and design low-fidelity and high-fidelity prototypes that your users validate. Every product has a design system that covers all UI components, keeping the product consistent and making engineering efficient.
Our engineering team will develop the product in bi-weekly sprints. Velocity will be tracked on an ongoing basis to ensure we can deliver in a timely manner. We continuously test the product in line with our test plan in both production and staging environments.
We help you prepare for the product rollout with all relevant members of your customer-facing team to ensure maximum adoption. Once released, we continually gather insights on the live product, update the product roadmap, and incrementally release new features.
At the ideation stage, we can help you understand the scope of your product. We build prototypes and visual assets to support your fundraising efforts and validate your ideas with users.
We develop a product strategy for your MVP. We scope, design, and engineer your product in line with the OAK'S LAB WAY to ensure we get a quality product that your users love to market quickly.
Whether you need to rebuild your existing technology or continue to build new features on top of your existing product, we provide you with a dedicated product development team to help you achieve your business goals.
A holistic restaurant and order management system for the future. Raised $16M in funding and works with major brands in the restaurant industry looking to better operate their kitchens.
Video production software allowing businesses to create professional videos at scale. The platform utilizes speech-to-text AI and is used by Fortune 500 enterprise clients in the healthcare industry.
A startup that offers an instant human-to-human hiring experience. Raised $2M in funding. Clients include major enterprise companies across the fast food, automotive, manufacturing, and retail industries.
A digital marketplace with women-led businesses tailored to local communities. Raised $1.5M in funding, accepted into the Techstars accelerator program, and operates in 29 major cities across the US.
A real estate investment platform for global investors. Raised $12.8M in funding and allows users from all around the world to invest in properties in the US and UK within minutes.
A global housing brand focused on delivering beautifully designed homes. Raised $3M funding.
The cost and timeline of building your product depend on various factors such as your business goals, the scope and complexity of your project, and the size of the team needed.
We operate on a time and materials contract, charging a fixed monthly rate per team member. Tell us more about your startup, and we’ll schedule a call to assess your needs and provide a proposed approach, budget, and timeline that aligns with your objectives.
While cheaper options may seem appealing in the short term, they often come with significant risks that in many cases lead to rebuilding your product.
Our team of experienced product builders follows the OAK’S LAB WAY methodology, designed to guide an early-stage startup from pre-seed to series A and beyond. We prioritize our work in alignment with your business goals, ensuring that our time is spent on the most high-impact initiatives. Partnering with us reduces the risk of costly revisions and provides you with a high-quality end product, supporting your success.
According to Sequoia, it takes 990 hours to hire a 12-person tech team. We offer a solution to buy you the time you need to find the right team, without slowing down your startup’s progress. Our experienced, empowered product team acts as your initial hires, focused on building your product and growing your valuation. Ultimately, our goal is for you to outgrow us and hire your own in-house team that we help vet and onboard when the timing is right for your business.
If you are considering outsourcing, see our guide that outlines the key factors to consider before making your decision.
We have a diverse portfolio of 35 startup partners across various industries, including financial services, real estate, cybersecurity, health and wellness, media, education, e-commerce, and beyond. Our most successful startups operate in the financial services and cybersecurity industries.
We occasionally invest in startups that we build, but our billing model is based on a time and materials contract, with a fixed monthly rate per team member. We do not operate under a 'sweat' equity model.
Your intellectual property is protected through our Master Service Agreement, signed prior to starting work on your startup. This agreement defines the provisions for intellectual property, confidential information, and personal data protection to ensure the confidentiality and security of your information.
The majority of startups we work with are US-based. Over the years, we’ve fine-tuned our partnership model to set up our collaboration for success. When we kick off our partnership, we set up a virtual office consisting of a suite of tools to emulate the experience of you and your team sitting around one table. We also have a minimum 2-hour overlap time that allows for syncs, but also gives us the space to work effectively on our own. In the later stages of our partnership, the time difference turns into an advantage when your product is being built 24/7.
No, but we would love to host you. It’s not mandatory, but we encourage all of our startup partners to make the trip for multiple reasons. 1) It’s advantageous to kick off the project together in person so that we really understand your vision and can be even more inspired by it. 2) We find that spending quality time with your team solidifies the overall collaboration. 3) We live in one of the most beautiful cities in the world, and our HQ sits in the heart of it. We would love to show it off, and we’re great hosts.
Check out our HQ.