Sett

In M&A, deal teams burn enormous time rebuilding presentations from scratch, hunting for past slides, recreating content, and managing scattered assets. Sett’s founder had lived that inefficiency and wanted to fix it, but first the idea had to be validated and turned into a high-quality MVP on a lean startup budget, one that proved immediate value and found product-market fit.

Sett’s founder spent years in investment banking and private equity, where he saw how much time deal teams lost to slide preparation and scattered content during M&A processes. He envisioned a secure, searchable library that would let teams reuse assets, cut redundancy, and focus on high-value work.

With a long-term vision of a full productivity suite for M&A, he needed a partner who could validate the idea and ship a high-quality MVP on a lean budget. He chose OAK’S LAB for its custom software and FinTech expertise.

The mandate was to find product-market fit while laying technical groundwork for the bigger vision: define and validate the product idea, design and deliver a high-quality MVP on a lean startup budget, prove immediate value, and attract early users.

Just as important, the build had to establish a scalable, future-proof foundation the product could grow on.

We kicked off with deep-dive product discovery, mapping the competitive landscape to find Sett’s edge, validating core features through prototypes and interviews with M&A professionals, and using pre-launch marketing to test demand and acquisition costs. We prioritized features into MVP, Advanced, and North Star tiers, then delivered the MVP in two-week sprints.

MVP delivered in 4 months. On schedule and within budget, ready for launch.

Piloted by five major banks. Five leading investment banks onboarded early as partners.

80% time savings. Users cut presentation prep time by an average of 80%, a major operational efficiency gain.

Strong product foundation. A scalable architecture ready for future collaboration, analytics, and growth.