PRODUCT, DESIGN, AND ENGINEERING

FOR INNOVATORs

We partner with startups, scaleups, and enterprises to build their software solutions with dedicated product teams.

Why We Are Here

Great ideas make startups.
Great products make unicorns.

Building digital products is hard. Here are some facts.

  • 90% of startups fail.
  • 42% never reach product-market fit.
  • 15 months is the average seed stage runway.

As an early-stage startup, you have limited time and resources to build an awesome product that your customers love. We are here to help.

What We Do

We build software products 
that achieve your business goals

We deploy dedicated product development teams, composed of product managers, UI/UX design leads, tech leads, software engineers, and QA analysts who become an extension of your team and drive your project forward. Our teams can work on any stage of the product lifecycle.

40

Products built

$1.7B

Company portfolio

11x

Startup valuation growth after 24 months

When Can We Help

Product development specific to your business

Our clients benefit from the extensive experience we have gained in building software products for startups, scaleups, and enterprises. We build for scalability like an enterprise yet maintain the speed of a startup.

STARTUPS

We help early-stage startups throughout their journey, from ideation to Series A, with the objective of building software products that achieve product-market fit.

  • Product prototyping
  • MVP development
  • Product rebuild

SCALEUPS

For fast-growing organizations, we can develop features that unlock new revenue streams, redesign software for scalability, and accelerate development velocity.

  • Product discovery
  • Software optimization
  • Team augmentation

ENTERPRISES

We work with enterprises to design and develop software products that not only increase market share but also provide a competitive edge.

  • R&D
  • Custom software design
  • Custom software development
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gamehub logoloopgroup logoVette logoLLUNA logoAnchor Loans logoCMG logoNasdaq Private Market logoLeasera logoAAA House Manager logoAperture logoLifeBrand logoQuickJobs logoFlipRide logoKarus logoCoinFlip logoSuporTutor TV logoCuvrd logoHollywaad logoAffordable Waste logoRealSavvy logoFevo logoGotta Have It logoSwitchFit logoPlexTrac logoSimyra logoStoryvine logoIntelivideo logoHappenee logoDot Residential logoCrave logoHealthCK logoPlotify logoSindro logoSophia logoWest Tenth logo

“OAK'S LAB facilitated business growth and effectively executed against tight deadlines. The team advanced the platform’s sophistication, which enabled an expansion of our customer base.”

Dan DeCloss
CEO, PlexTrac

Dan partnered with us to evolve his cybersecurity workflow management MVP and upgrade his tech stack in order to meet the demands of enterprise users. PlexTrac has raised $81M in funding.

“They don’t feel like a vendor. They feel like they’re a part of our team and family. OAK'S LAB ensures that everything they do is done right and done right the first time. It feels like our product is also their baby.”

Jemma Barbarise
Co-founder & COO, LifeBrand

Jemma partnered with us to build an MVP for her social media startup. After raising additional capital, we continued to evolve the product and helped hire her in-house team. LifeBrand has raised $37M in funding.

“Working with OAK'S LAB allowed me to prioritize being a founder and grow my business. Having an extended team at hand, with a proven track record, allowed me to do just that. I was more confident about welcoming new ideas while being hands-off.”

Anish Malhotra
CEO, Plotify

Anish partnered with us to build a real estate investment platform that allows users to buy and sell properties globally. Plotify has raised $12.8M in funding.

“OAK'S LAB have been integral to Crave’s success. They’ve implemented a structured product development process, built an awesome product and are key to helping us scale as a business.”

Devin Wade
Founder & CEO, Crave

Devin partnered with us to build a holistic restaurant and order management system for the future from scratch. Crave has raised $16M in funding.

“Their approach to development helps keep me accountable since I oversee many aspects of the project from a business perspective. They really put the process in a way that I can understand and help me focus on my responsibilities as a CEO.”

Amber Wanner
CEO, Vette, Inc.

Amber partnered with us to transform her MVP into an enterprise product facilitating an instant human-to-human hiring experience. We helped Vette raise $2M in funding.

“OAK'S LAB consistently delivers high-quality products that support complex platforms. While they’re capable of developing stable websites, their approach to UI/UX design sets them apart from similar vendors. They produce intuitive frontend interfaces that streamline elaborate processes.”

Mike Self
General Partner, StageDotO Ventures

Mike partnered with us to help build the products for the startups he invested in. Since partnering together, we’ve developed the software for 14 of his portfolio companies.

What We Offer

Our Expertise

We deploy a full-stack dedicated product development team to build software applications that achieve your business goals.

Product Management

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We help you understand what to prioritize by understanding your users and your business goals. Our product managers are responsible for managing the team and crafting a product strategy and scope to get you to product-market fit as quickly as possible.

UI/UX Design

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We create an attractive, functional user experience that your users will love. Our designers are responsible for the visual direction of your product alongside whiteboarding, wireframing, and creating high-fidelity prototypes of your application.

Software Engineering & AI

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Our Tech Leads and Engineers develop your software and support you in selecting the optimal tech stack, integrations, software architecture, and data model. We build high-quality code and infrastructure that prepares you for scale yet allows you to get a product to market quickly.

We leverage AI tools to maximize the speed of development and integrate with them to enhance product functionality.

Learn more about AI

Quality Assurance

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We ensure your released product meets all of the user requirements. Our QA analyst mitigates against any bugs by creating a test strategy and running end-to-end, functional, and automated tests, guaranteeing we release a quality product.

OAK'S LAB works a stakeholder in Prague
OAK'S DIGITAL team members working with Cuvrd in our Prague office
OAK'S LAB team at the Crave facility
OAK'S DIGITAL Crave team on a visit to the Crave facility in Boise, Idaho

How It Works

The OAK'S LAB WAY

Our methodology leverages dual-track agile product development to build impactful products for startups, scaleups, and enterprises. Your company will benefit from our battle-tested know-how developed over 7 years and 40 different products.

Project Setup & Business Strategy

We set up our virtual office environment to allow for seamless remote collaboration. We understand your business goals to ensure we can stay laser-focused on building the most important features that will get us there.

Insights

We collect insights from you and your customers through market research, user surveys, and user interviews to understand exactly what problems your product needs to solve.

Product Discovery & Refinement

We use tried-and-tested activities and techniques to whiteboard and refine potential solutions. We help you prioritize which features to build based on the technical effort and business value that each potential solution will bring. Our findings will be documented in a living roadmap against which we track our progress.

UI/UX Design & User Testing

Our designers will create a visual identity for your product, optimize the user flows, and design low-fidelity and high-fidelity prototypes that your users validate. Every product has a design system that covers all UI components, keeping the product consistent and making engineering efficient.

Engineering & QA

Our engineering team will develop the product in bi-weekly sprints. Velocity will be tracked on an ongoing basis to ensure we can deliver in a timely manner. We continuously test the product in line with our test plan in both production and staging environments.

Release

We help you prepare for the product rollout with all relevant members of your customer-facing team to ensure maximum adoption. Once released, we continually gather insights on the live product, update the product roadmap, and incrementally release new features.

When We Can Help

Product development
specific to your stage

Product Discovery
& Prototyping

At the ideation stage, we can help you understand the scope of your product. We build prototypes and visual assets to support your fundraising efforts and validate your ideas with users.

MVP
Development

We develop a product strategy for your MVP. We scope, design, and engineer your product in line with the OAK'S LAB WAY to ensure we get a quality product that your users love to market quickly.

Agile Product
Development Team

Whether you need to rebuild your existing technology or continue to build new features on top of your existing product, we provide you with a dedicated product development team to help you achieve your business goals.

Our Work

Case Studies

FAQ

How much will it cost to build my product, and how long will it take?

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The cost and timeline of building your product depend on various factors such as your business goals, the scope and complexity of your project, and the size of the team needed.

We operate on a time and materials contract, charging a fixed monthly rate per team member. Tell us more about your business, and we’ll schedule a call to assess your needs and provide a proposed approach, budget, and timeline that aligns with your objectives.

Why should I pay more for you to develop my product when I have other cheaper options?

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While cheaper options may seem appealing in the short term, they often come with significant risks that in many cases lead to rebuilding your product.

Our team of experienced product builders follows the OAK’S LAB WAY methodology, designed to help businesses achieve their goals. We prioritize our work in alignment with your business goals, ensuring that our time is spent on the most high-impact initiatives. Partnering with us reduces the risk of costly revisions and provides you with a high-quality end product, supporting your success.

Shouldn’t I hire my own in-house team instead of outsourcing?

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According to Sequoia, it takes 990 hours to hire a 12-person tech team. We offer a solution to buy you the time you need to find the right team, without slowing down your product development progress. Our experienced, empowered product team acts as your initial hires, focused on building your product and growing your valuation. Ultimately, our goal is for you to outgrow us and hire your own in-house team that we help vet and onboard when the timing is right for your business.

If you are considering outsourcing, see our guide that outlines the key factors to consider before making your decision.

Do you specialize in any specific industries? What types of products do you build?

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We have a diverse portfolio of 40 clients across various industries, including financial services, real estate, cybersecurity, health and wellness, media, education, e-commerce, and beyond. Our most successful clients operate in the financial services and cybersecurity industries.

Do you invest in the startups you build?

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We occasionally invest in startups that we build, but our billing model is based on a time and materials contract, with a fixed monthly rate per team member. We do not operate under a 'sweat' equity model.

What happens to my intellectual property?

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Your intellectual property is protected through our Master Service Agreement, signed prior to starting work on your startup. This agreement defines the provisions for intellectual property, confidential information, and personal data protection to ensure the confidentiality and security of your information.

I am in a different time zone. How does this affect our cooperation?

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The majority of companies we work with are US-based. Over the years, we’ve fine-tuned our partnership model to set up our collaboration for success. When we kick off our partnership, we set up a virtual office consisting of a suite of tools to emulate the experience of you and your team sitting around one table. We also have a minimum 2-hour overlap time that allows for syncs, but also gives us the space to work effectively on our own. In the later stages of our partnership, the time difference turns into an advantage when your product is being built 24/7.

If I partner with you, will I need to visit Prague?

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No, but we would love to host you. It’s not mandatory, but we encourage all of our startup partners to make the trip for multiple reasons. 1) It’s advantageous to kick off the project together in person so that we really understand your vision and can be even more inspired by it. 2) We find that spending quality time with your team solidifies the overall collaboration. 3) We live in one of the most beautiful cities in the world, and our HQ sits in the heart of it. We would love to show it off, and we’re great hosts.

Check out our HQ
.

Let's talk

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EspressOOO Martini by Francesco:  1x vodka shot (50ml), 1x espresso shot (40ml), 2g of sugar, no coffee liqueur, mix well in a cocktail shaker with plenty of ice for 30 sec to create foam, pour in martini glass and garnish with 3 coffee beans. See you at Groove.