Sett was founded by Waller Perez, whose experience in investment banking and private equity revealed inefficiencies in slide preparation and content management during M&A processes. He envisioned a secure, searchable library to empower deal teams to reuse assets, reduce redundancy, and focus on high-value work.

Waller chose to work with us due to our deep expertise in custom software development, especially in the FinTech industry.

With a long-term vision of offering a suite of productivity-enhancing tools to the M&A sector, we needed to focus on tackling a critical problem for the MVP.

We worked with Waller to:

• Define and validate the product idea
  
• Design and deliver a high-quality MVP on a lean startup budget
  
• Prove immediate value and attract early users
  
• Build a foundation for scalable, future-proof software

We needed to find product-market fit while laying the technical groundwork for expansion.

Our team kicked things off with a deep dive product discovery. During this process, we mapped the competitive landscape to identify Sett’s advantage, validated core features through prototypes and user interviews with M&A professionals, and used pre-launch marketing to test product-market demand and user acquisition costs.

We then prioritized features into MVP, Advanced, and North Star tiers, and proceeded to deliver the MVP in two-week sprints using React and Node.js.

Core delivery included:

Sett’s Seamless Slide Library

‍A secure cloud slide library with an intuitive search that allows users to reuse slides from previous presentations across a secure, cloud-based system.‍

Efficiency tools

Templates and tools for efficient presentation building.

Marketing website

Branded website to support user acquisition and brand presence.