Devin Wade founded Crave to redefine the food delivery experience. The company built centralized kitchen facilities that housed multiple restaurant brands under one roof, enabling customers to place mixed-brand orders in a single, seamless transaction. The team needed a technology partner to translate this operational model into scalable, licensable software.

Crave’s vision required a robust custom software platform to power everything from consumer ordering to in‑kitchen fulfillment and brand management.

The MVP needed to:

• Support multi-brand ordering from a single interface
  
  
• Handle complex kitchen routing and fulfillment logic
  
  
• Provide operational oversight across facilities and brands
  
  
• Serve as a scalable foundation for licensing the platform to third-party operators
  
  

We had to move fast to support Crave’s first kitchen opening while future-proofing for enterprise expansion.

We started with deep product discovery, mapping Crave’s physical operations to a modular platform design. We defined a tech stack that could support future licensing and franchise rollouts, and then delivered the MVP in time for Crave’s first kitchen launch in Meridian, Idaho.

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Key product components included:

Ordering platform

‍Web and mobile ordering apps enabling multi-brand checkout in a single UX.

Kitchen infrastructure & POS system

‍Built a custom POS and KDS system to handle real-time routing of multi-brand orders across shared prep stations, fully integrated with kiosk, mobile, and QR-based ordering channels.

Admin dashboards‍

Internal tools for facility operators, franchisees, and partner brands to manage menus, pricing, inventory, and analytics.

In-venue experiences

‍Self-service ordering kiosks and QR-based table ordering to streamline pickup and dine-in operations.

Following the successful MVP, we helped Crave expand to a second location, supported enterprise onboarding, and evolved the platform into a white-label product serving major U.S. brands.

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