Plotify
New York City, New York
FinTech
Series A
A real estate investment platform that enables global investors to invest in fully managed, cash-yielding properties in the US and UK.
Services utilized
Scope of work
01. Overview
Plotify partnered with OAK’S LAB to build a fully regulated, end-to-end property investment platform, from marketing website to mobile app and admin portal, enabling users to invest in “Plots” globally, complete transactions in minutes, and manage investments seamlessly, helping raise $12.8M in funding.
02. Client background
Plotify is a regulated FinTech company offering tenanted, fully managed, tax-optimized residential properties in the United States and the United Kingdom. Accredited investors can quickly build and manage a diversified real estate portfolio via “Plots” purchased through Plotify’s platform. With $17M in funding and a Series A close in 2023, Plotify bridges friction-filled property markets with tech‑driven clarity and speed.
03. Challenge
Plotify needed a turnkey tech solution enabling global investors to buy, finance, and manage entire properties in minutes.
This entailed coordinating over 150 back‑end processes, including bank integration, KYC/AML accreditation, ownership structure tracking, and regulated due diligence, in a platform compliant with global financial regulations and investor-ready standards.
04. Solution
We deployed a cross-functional product team to design and deliver an end-to-end MVP, including a marketing website, investor mobile apps, and an admin portal.
Bootcamp kickoff
Aligned vision, tech setup, and agile processes with daily standups and sprint planning.
Market & user research
Interviewed investors, mapped 150+ investment decision points, and prepared epics, user stories, and MVP roadmap.
Visual & brand design
Created logo, style guide, and design assets to reflect Plotify’s fintech/real-estate positioning.
Tech architecture
Built backend in Node.js/GraphQL on GCP, using Cloud Functions for global access; frontend developed with React.js and React Native for consistent multi-platform UX.
Core integration stack
Enabled seamless user onboarding, Plot creation, instant financing via bank integration, KYC/AML flows, and Plot listing functionality, while aligning with technical due diligence requirements.
“Working with OAK’S LAB allowed me to prioritize being a founder and build my business. Having an extended team at hand, with a proven track record, allowed me to do just that. I was more confident about welcoming new ideas while being hands-off.”
Anish Malhotra
CEO, Plotify
05. Outcome
Global presence in private beta
Plotify made real estate investing fast and accessible, beginning with cash-generating properties in eight cities across the US and UK, with active investors from the USA, UK, Sweden, UAE, India, Thailand, and Singapore.
Supercharged transaction speed
Investors complete a US property purchase in 10 minutes, compared to the industry average of 52 days - a 99% faster process.
Investor confidence proven
The platform passed both legal and technical due diligence with flying colors and has successfully raised $12.8 M in Series A funding.
Streamlined global expansion
With eight markets live and growing funding, Plotify is now poised to deepen its service offering and attract more accredited investors worldwide.
If you’re building a regulated investment product and need a proven partner to accelerate time to market, align platforms with investor standards, and scale your tech, let’s talk.
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