Plotify

Plotify

New York City, New York

FinTech

Series A

A real estate investment platform that enables global investors to invest in fully managed, cash-yielding properties in the US and UK.

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Services utilized

Product Management
Product Design
Software Engineering
Quality Assurance

Scope of work

Autonomous Team
React Development
React Native Development
Node.js Development

01. Overview

Plotify partnered with OAK’S LAB to build a fully regulated, end-to-end property investment platform, from marketing website to mobile app and admin portal, enabling users to invest in “Plots” globally, complete transactions in minutes, and manage investments seamlessly, helping raise $12.8M in funding.

02. Client background

Plotify is a regulated FinTech company offering tenanted, fully managed, tax-optimized residential properties in the United States and the United Kingdom. Accredited investors can quickly build and manage a diversified real estate portfolio via “Plots” purchased through Plotify’s platform. With $17M in funding and a Series A close in 2023, Plotify bridges friction-filled property markets with tech‑driven clarity and speed.

03. Challenge

Plotify needed a turnkey tech solution enabling global investors to buy, finance, and manage entire properties in minutes.

This entailed coordinating over 150 back‑end processes, including bank integration, KYC/AML accreditation, ownership structure tracking, and regulated due diligence, in a platform compliant with global financial regulations and investor-ready standards.

04. Solution

We deployed a cross-functional product team to design and deliver an end-to-end MVP, including a marketing website, investor mobile apps, and an admin portal.

Bootcamp kickoff

Aligned vision, tech setup, and agile processes with daily standups and sprint planning.

Market & user research

Interviewed investors, mapped 150+ investment decision points, and prepared epics, user stories, and MVP roadmap.

Visual & brand design

Created logo, style guide, and design assets to reflect Plotify’s fintech/real-estate positioning.

Tech architecture

Built backend in Node.js/GraphQL on GCP, using Cloud Functions for global access; frontend developed with React.js and React Native for consistent multi-platform UX.

Core integration stack

Enabled seamless user onboarding, Plot creation, instant financing via bank integration, KYC/AML flows, and Plot listing functionality, while aligning with technical due diligence requirements.

“Working with OAK’S LAB allowed me to prioritize being a founder and build my business. Having an extended team at hand, with a proven track record, allowed me to do just that. I was more confident about welcoming new ideas while being hands-off.”

Anish Malhotra

CEO, Plotify

05. Outcome

Global presence in private beta

Plotify made real estate investing fast and accessible, beginning with cash-generating properties in eight cities across the US and UK, with active investors from the USA, UK, Sweden, UAE, India, Thailand, and Singapore.

Supercharged transaction speed

Investors complete a US property purchase in 10 minutes, compared to the industry average of 52 days - a 99% faster process.

Investor confidence proven

The platform passed both legal and technical due diligence with flying colors and has successfully raised $12.8 M in Series A funding.

Streamlined global expansion

With eight markets live and growing funding, Plotify is now poised to deepen its service offering and attract more accredited investors worldwide.

If you’re building a regulated investment product and need a proven partner to accelerate time to market, align platforms with investor standards, and scale your tech, let’s talk.

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