Storyvine
Denver, Colorado
Mass Media
Seed
A platform that enables enterprises to create sales videos at scale using AI.
Services utilized
Scope of work
01. Overview
OAK'S LAB partnered with Storyvine to help transform their MVP video platform into an enterprise-grade product, creating a scalable solution with an updated user experience. The new platform enabled enterprise clients to develop, manage, and publish guided and branded video stories at scale, supporting major use cases in healthcare, marketing, and internal communications.
02. About client
Kyle and Monique founded Storyvine to allow anyone, anywhere, to create compelling, professionally produced video content. The company had strong early traction with companies like IBM, Biogen, and Janssen, and needed to level up the product to meet growing demand. They partnered with us to completely modernize the platform, improving performance, scalability, and user experience.
Our collaboration with Storyvine began in 2016 and evolved into a full product team by 2020. In 2023, we began integrating AI technology to enhance content creation and management, marking a new phase for Storyvine.
03. Challenge
Kyle and Monique approached us to continue upgrading and developing their solution. Introducing AI-driven automation added a new layer of complexity, as it required reengineering the backend to support transcription, video segmentation, and content repurposing.
When we were first brought on as Storyvine’s software development partner, we needed to build and support the enterprise application used by several Fortune 500 companies in the healthcare sector.
Key challenges we tackled included:
- Migrating a legacy platform to a modern architecture without disrupting existing clients.
- Reimagining the UX/UI to improve onboarding, story creation, and campaign management.
- Supporting complex enterprise permissions, workflows, and analytics.
- Building a scalable cloud pipeline for ingesting, processing, and delivering videos at volume.
We needed to deliver a stable, extensible platform that could scale in line with Storyvine’s growing enterprise demand.
04. Solution
Our primary goal was to make the app friendly and non-intimidating for users new to video production. We wanted to maintain a “human element” in the visual approach to reflect Storyvine’s core values: “Human - Magic - Enablers.”
Together, we rebuilt the platform to be intuitive, scalable, and enterprise-ready, modernizing the UI/UX, expanding Storyvine’s branding, and embedding a human-centered design approach tailored for users with no video production experience.
Core delivery included:
Complete platform redesign
Updated visual language to reflect Storyvine’s values and simplify onboarding for non-technical users.
Enterprise scaling
Enterprise scaling
Re-architected backend, implemented privacy-first features, and rewrote the mobile app in React Native.
AI integration
AI integration
Introduced Whisper, an automatic speech recognition system, and used to handle transcription tasks, content generation, and modular content repurposing.
Built for the healthcare industry
Over 5,000 videos were generated in the first 6 months by their enterprise customer, Novartis.
We continue to partner with Storyvine, delivering impactful features to support their business.
“OAK’S LAB’s development process has a very strong project management component, and they’re ethical, too. They’re also great problem-solvers who go the extra mile.”
Monique Elwell
President & COO, Storyvine
05. Outcome
Enterprise-grade platform delivered
Modernized Storyvine from the ground up with a robust and scalable architecture.
Automated guided video platform
Automated Guided Video platform
Companies can create personalized videos that are compliant, professional, scalable, and effective.
Improved user experience
Dramatically reduced friction for both video creators and admins.
Ready for growth
Delivered infrastructure and product design that enables Storyvine to scale with its enterprise clients.
Do you have a product that needs to scale? OAK'S LAB helps ambitious companies rebuild and modernize their platforms with speed and precision.
Let’s achieve your next growth phase together.
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