Products discovery & design
Building a product that succeeds is hard
Without clear market demand, building a product is a gamble.
Without clear market demand, building a product is a gamble.
Too many teams invest months of development into products without ever confirming if there is a real need. The result is costly launches that fall flat. Without early validation, your product and, therefore, your business faces unnecessary risk in an already high-stakes environment.
Slow validation wastes resources and delays innovation.
Lengthy discovery cycles drain budgets and stall momentum. While competitors move quickly, your team risks getting stuck in endless research or internal debates. Fast and iterative validation accelerates learning and ensures that time and resources are spent where they matter most.
Lack of traction leaves teams guessing: Will users even care?
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Lack of traction leaves teams guessing: Will users even care?
Even the most polished product fails without user adoption. If you do not test with customers from the start, you are left guessing whether features resonate or miss the mark entirely. Clear evidence of traction removes the guesswork and guides smarter decisions.
The ultimate risk mitigation
Our product discovery and design process helps you focus every dollar and hour on building something people truly want. We help you:
Maximize your chances of achieving product-market fit.
Let's talkUser obsession
Success equals outcomes, not outputs
Stay lean and don’t reinvent the wheel
Relentless focus
Discipline fosters innovation
User obsession
Success equals outcomes, not outputs
Stay lean and don’t reinvent the wheel
Relentless focus
Discipline fosters innovation
User obsession
Success equals outcomes, not outputs
Stay lean and don’t reinvent the wheel
Relentless focus
Discipline fosters innovation
Product discovery & design process
Our streamlined process brings startup agility to enterprise innovation. We reduce risk by basing product decisions on market insights and real user feedback. This turns complex problems into tested solutions, leading to a clear vision, validated prototypes, and a practical roadmap for successful product development.
Understand the market
We research your industry, analyze trends, and study target personas. By mapping the current landscape, we uncover gaps and opportunities for meaningful differentiation.
Decompose the problem
Complex challenges are broken into clear, testable hypotheses. We map user journeys, identify pain points, and highlight the areas with the greatest potential for impact.
Develop solution hypotheses
Together, we brainstorm solutions that balance user needs, business goals, and technical feasibility. These ideas are shaped into early concepts and design directions.
Validate with users
We test assumptions through interviews, surveys, and quick experiments. Prototypes and landing pages allow us to validate flows, messaging, and value with real users.
Define the vision
A clear north star guides product growth. We refine personas, articulate the unique value proposition, and set a strategic roadmap to align business and user outcomes.
Prototype & plan
Interactive prototypes bring the concept to life. We test usability, define UX/UI, build a business case, and align on MVP scope with a detailed roadmap, budget, and timeline.
The benefits of our approach
Our product discovery and design process helps you focus every dollar and hour on building something people truly want.
01. Faster validation
Validate in weeks, not months. We put real users in front of assumptions early so you learn what resonates, what to cut, and where to double down before major spending.
02. Risk mitigation
Avoid investing in the wrong features or markets. We ensure your resources flow into the opportunities with the highest potential, keeping teams focused and budgets optimized.
03. Proven results
Customer-validated products are 50% more likely to succeed. We weave validation into every stage to raise the odds of product-market fit and long-term adoption.
04. Clear business case
Win buy-in with tangible proof. We deliver quantified insights, clickable prototypes, and a clear roadmap that secures stakeholder alignment and accelerates approvals.
05. Startup agility
Adopt lean, iterative practices that move fast without losing control. Short cycles, tight feedback loops, and clear metrics keep momentum high and quality consistent.
Top product design company AWARD - CZ | 2023
Top software developers AWARD - CZ | 2025
Top nodejs developers AWARD - CZ | 2023
Top artificial intelligence company AWARD - CZ | 2023
Top web developers AWARD - CZ | 2023
Top software developers AWARD - Real estate | 2023
Top software developers AWARD - STARTUPS | 2025
Top product design company AWARD - CZ | 2023
Top software developers AWARD - CZ | 2025
Top nodejs developers AWARD - CZ | 2023
Top artificial intelligence company AWARD - CZ | 2023
Top web developers AWARD - CZ | 2023
Top software developers AWARD - Real estate | 2023
Top software developers AWARD - STARTUPS | 2025
Top product design company AWARD - CZ | 2023
Top software developers AWARD - CZ | 2025
Top nodejs developers AWARD - CZ | 2023
Top artificial intelligence company AWARD - CZ | 2023
Top web developers AWARD - CZ | 2023
Top software developers AWARD - Real estate | 2023
Top software developers AWARD - STARTUPS | 2025
Case studies
We are proud to have partnered with 65+ clients across various industries, with 80% based in the US, to build successful software products.
New York, New York
FinTech
Series C
The first US platform to connect the sell-side and buy-side in the equity capital markets, representing over $40 trillion in assets.
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Boise, Idaho
Cybersecurity
Series B
An AI-powered platform for penetration test reporting and real-time threat exposure management, used by Fortune 500 companies.
New York City, New York
FinTech
Series A
A real estate investment platform that enables global investors to invest in fully managed, cash-yielding properties in the US and UK.
London, UK
EdTech
Undisclosed
A platform powering high-quality online MBA courses for top-tier universities.
West Chester, Pennsylvania
Human Resources
Acquired
An AI platform that helps people remove harmful content from their social media posts, used by Fortune 500 companies and athletes from the MLB, NBA, and NFL.
Boise, Idaho
FoodTech
Acquired
Software for managing ghost kitchen food production and delivery, while also enabling consumers to place orders.
San Francisco, California
FinTech
Seed
AI-powered products that provide end-to-end lending workflows in the auto finance industry.
Chicago, Illinois
FinTech
Seed
Productivity software for investment banks that streamlines content creation, workflows, and communication.
Boise, Idaho
Human Resources
Seed
An on-demand, human-to-human hiring platform that leverages the gig economy to conduct interviews.
Denver, Colorado
Mass Media
Seed
A platform that enables enterprises to create sales videos at scale using AI.
Los Angeles, California
E-commerce
Seed
A marketplace offering locally crafted goods and services.
Manchester, England
PropTech
Seed
A global housing brand and real estate investment platform.
Explore building your product with us
Ready to turn your idea into a product that reaches product-market fit?
Prefer email? You can reach us at:
hello@oakslab.com