An enterprise 'guided video' platform used by Fortune 500 healthcare and tech companies like IBM, Biogen, Janssen, and Novartis to create on-brand video at scale, now AI-enabled.
Storyvine

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The situation
A proven enterprise video platform, held back by aging architecture.
Storyvine’s guided-video platform had strong enterprise traction, but it ran on a legacy architecture that couldn’t keep up with growing demand. To keep serving Fortune 500 healthcare clients and add AI-driven automation, the platform needed a ground-up modernization, without disrupting the enterprises already relying on it.
Before
- A legacy platform straining under growing enterprise demand
- A UX that made onboarding non-technical video creators hard
- No AI automation, and no pipeline to process video at volume
After
- A modern, scalable, enterprise-ready platform
- An intuitive experience built for users with no video production background
- AI-driven transcription and content repurposing on a cloud pipeline built for volume
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The approach
Kyle and Monique founded Storyvine so anyone could create professional video, no experience needed.
Kyle and Monique founded Storyvine so anyone, anywhere could create compelling, professionally produced video. With early traction from enterprises like IBM, Biogen, and Janssen, demand was growing faster than the original platform could handle.
They partnered with OAK’S LAB to modernize it, improving performance, scalability, and experience. What began in 2016 grew into a full product team by 2020, and in 2023 expanded into AI to enhance how content is created and managed.
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The work
Modernize a legacy platform for enterprise scale, and weave AI in, without disrupting existing clients.
The mandate was to migrate Storyvine’s legacy platform to a modern architecture without disrupting the Fortune 500 healthcare clients already using it, then extend it: a reimagined UX for onboarding and story creation, and support for complex enterprise permissions, workflows, and analytics.
It also meant building a scalable cloud pipeline to ingest, process, and deliver video at volume, and re-engineering the backend to support AI-driven transcription, video segmentation, and content repurposing.
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The solution
OAK'S LAB rebuilt Storyvine as an intuitive, enterprise-ready platform.
We rebuilt the platform to be intuitive, scalable, and enterprise-ready, modernizing the UI/UX and expanding Storyvine’s branding around a human-centered approach true to its values (“Human, Magic, Enablers”), designed for users with no video production experience.

Complete Platform Redesign
An updated visual language that reflects Storyvine’s values and simplifies onboarding for non-technical users.

Enterprise Scaling
A re-architected backend with privacy-first features and a fully rewritten cross-platform mobile app.

AI Integration
AI speech-recognition that automates transcription, content generation, and modular content repurposing.

Built for Healthcare
A platform hardened for regulated healthcare, where one enterprise customer, Novartis, generated 5,000+ videos in its first six months.
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The results
Enterprise-grade, AI-powered, and ready to scale.
Enterprise-grade platform delivered. Storyvine modernized from the ground up on a robust, scalable architecture.
Automated guided video. Companies can create personalized videos that are compliant, professional, scalable, and effective.
Improved user experience. Dramatically reduced friction for both video creators and admins.
Ready for growth. Infrastructure and product design that let Storyvine scale with its enterprise clients.
“OAK’S LAB’s development process has a very strong project management component, and they’re ethical, too. They’re also great problem-solvers who go the extra mile.”
