Plotify

Plotify

New York City, New York

FinTech

Real‑estate investment platform for global investors.

Visit website

Total funding

$17M

Latest funding round

Series A 2023

Founder(s)

Anish Malhotra

Team leaders

No items found.

01. Overview

Plotify partnered with OAK’S LAB to build a fully regulated, end-to-end property investment platform, from marketing website to mobile app and admin portal, enabling users to invest in “Plots” globally, complete transactions in minutes, and manage investments seamlessly, helping raise $12.8M in funding.

Services utilized

Product Management
Software Engineering
UI/UX Design
Branding
Quality Assurance
Market Research

Product components

Marketing Website
Investor Mobile App (iOS & Android)
Admin Portal

Stats

$12.8M raised

80 Plots worldwide

10 minute time to purchase

Investors

Capital Eleven
StageDotO
OAK'S LAB
Ahimsa Capital
Venture Catalysts
Celox
Stormbreaker

02. Introduction

Plotify

Plotify is a regulated FinTech company offering tenanted, fully managed, tax-optimized residential properties in the United States and the United Kingdom.

Accredited investors can quickly build and manage a diversified real estate portfolio via “Plots” purchased through Plotify’s platform. With $17M in funding and a Series A close in 2023, Plotify bridges friction-filled property markets with tech‑driven clarity and speed.

03. Challenge

Plotify needed a turnkey tech solution enabling global investors to buy, finance, and manage entire properties in minutes.

This entailed coordinating over 150 back‑end processes, including bank integration, KYC/AML accreditation, ownership structure tracking, and regulated due diligence, in a platform compliant with global financial regulations and investor-ready standards.


04. Solution

We deployed a cross-functional product team to design and deliver an end-to-end MVP, including a marketing website, investor mobile apps, and an admin portal.

  • Bootcamp kickoff: Aligned vision, tech setup, and agile processes with daily standups and sprint planning.
  • Market & user research: Interviewed investors, mapped 150+ investment decision points, and prepared epics, user stories, and MVP roadmap.
  • Visual & brand design: Created logo, style guide, and design assets to reflect Plotify’s fintech/real-estate positioning.
  • Tech architecture: Built backend in Node.js/GraphQL on GCP, using Cloud Functions for global access; frontend developed with React.js and React Native for consistent multi-platform UX.
  • Core integration stack: Enabled seamless user onboarding, Plot creation, instant financing via bank integration, KYC/AML flows, and Plot listing functionality, while aligning with technical due diligence requirements.

05. Outcome

We deployed a cross-functional product team to design and deliver an end-to-end MVP, including a marketing website, investor mobile apps, and an admin portal:

  • Global presence in private beta: Plotify made real estate investing fast and accessible, beginning with cash-generating properties in eight cities across the US and UK, with active investors from the USA, UK, Sweden, UAE, India, Thailand, and Singapore.

  • Supercharged transaction speed: Investors complete a US property purchase in 10 minutes, compared to the industry average of 52 days - a 99% faster process.

  • Investor confidence proven: The platform passed both legal and technical due diligence with flying colors and has successfully raised $12.8 M in Series A funding.
  • Streamlined global expansion: With eight markets live and growing funding, Plotify is now poised to deepen its service offering and attract more accredited investors worldwide.

If you’re building a regulated investment product and need a proven partner to accelerate time to market, align platforms with investor standards, and scale your tech, let’s talk.

“Working with OAK’S LAB allowed me to prioritize being a founder and build my business. Having an extended team at hand, with a proven track record, allowed me to do just that. I was more confident about welcoming new ideas while being hands-off.”

Anish Malhotra

CEO, Plotify

More case studies

New York, New York

FinTech

The first platform in the US connecting the buy-side and sell-side in the equity capital markets.

Boise, Idaho

Cybersecurity

Cybersecurity reporting and workflow platform.

Chicago, Illinois

Financial Services

Custom productivity software for investment banks, streamlining content creation, workflows, and communication.

Boise, Idaho

FoodTech

Holistic restaurant and order management system.

West Chester, Pennsylvania

Mass Media

AI-powered social media cleaning tool.

San Francisco, California

FinTech

AI-driven risk-analytics platform for auto finance.

Boise, Idaho

Human Resources

AI-powered instant human-to-human hiring experience.

Denver, Colorado

Mass Media

AI-assisted video creation and management platform.

Los Angeles, California

E-commerce

Digital marketplace for locally crafted goods.

Manchester, England

PropTech

Global housing brand and investment platform.

Get in touch to discuss your project

Other communications (optional)

By clicking the button, I agree with the collection and processing of my personal data as described in the Privacy Policy.

OR

Schedule a call
Oops! Something went wrong while submitting the form.

Prefer email? You can reach us at:

hello@oakslab.com